Communication plan, social media strategy and visual identity of beer Take Five: label sheet, posters, coasters, advertising photography, etc. An imperial stout style beer traditionally made and created by the collaboration of DOMUS and Cervecería Lúpulo (Toledo). Made with mixture of coffee, caramel and chocolate malt, with a touch of fig and plum fruit characteristic of the banks of the Tajo, Toledo, place of origin of this beer.
Its name comes from jazz song Take Five, composition by Paul Desmond and performed by The Dave Brubeck Quartet group in their album Time Out (1959). A name that conveys two concepts, first the theme music from jazz and what the subject communicates itself, and on the other hand the meaning of the name: take a break.
We think of a label visually easy to distinguish in a freezer, surrounded by other beers, giving prominence to the name and typography, with the detail of a blue star that contains overlapping images of the leaves of the fig and plum, particular touch of flavor and aroma of this beer.
This work was awarded the best packaging in the 13th edition (2014) of Alce awards for Advertising Creativity Alicantina.
This work was selected to participate in the exhibition of MUVIM (Museu Valencià de la Il.lustració y la Modernitat) “Yo lo compro” opened on February 11, 2014, within the Valencia Disenny Week (VDW). The exhibition sought to make us reflect on the image of the products you find in supermarkets or gourmet shops.