Launched recently published trends for 2013 by Interbrand, now we leave the Top Trends 2013 conducted by IAB (Interactive Advertising Bureau) Spain that go towards the digital media. You can consult here.
IAB is an association representing the sector of digital media advertising in Spain. This organization covers the different actors online advertising landscape: media agencies, creative agencies, advertisers, publishers, networks, mobile marketing companies, video, e-mail marketing, digital signage, finders, consultants, observers, media communication and technology providers. The end of IAB Spain, which currently has 150 member companies, focuses on promoting the development of advertising, marketing and digital communications in Spain.
IAB Spain has 9 different working committees with the participation of member companies. At these meetings, weekly addresses different projects and challenges that result in market research, dissemination and education, consensus to solve common problems and, ultimately, more dynamic business from all aspects.